A company specializing in editing and designing educational books, helping institutions and educational creators build higher-quality, more professional products.
The challenge.
The company was in its early stages, facing challenges in reaching the right customers and raising awareness of its services, while needing a solid foundation to drive sales and growth.
The diagnosis.
Analysing the business, its services and how it reached customers revealed 6 core issues limiting its growth:
The strategy.
Based on the analysis, we set a strategy to build a complete marketing system that supports growth, improves the customer experience and increases sales opportunities, through:
- 1A clear, complete marketing plan.
- 2Raising awareness of the services through content marketing.
- 3A landing page to filter and qualify leads.
- 4Restructuring prices to fit the market and the value delivered.
- 5An automated reply system to improve response times.
- 6Ad campaigns targeting the best-fit segments.
Execution — and my role in it.
Throughout the engagement, I focused on analysis, planning, direction and execution oversight by:
- Analyzing the situation, audience and market to find improvements.
- Building the strategic vision and designing the marketing plan.
- Overseeing execution and analyzing results to keep improving performance.
- Regular consulting sessions for the owner and the team.
The proof.
The problem wasn't the content alone, as first assumed, but the lack of a complete marketing system connecting service awareness, pricing, the customer experience, and follow-up and conversion.