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Practical articles on business, marketing and sales, from real work with business owners.
ArticleBusiness · 4 min readBefore You Start a Business: 5 Questions That Tell You If the Idea Is Worth ItNot every employee is cut out for entrepreneurship, and not every idea is an opportunity. Five questions to assess your idea before you bet your resources on it.
ArticleStrategy · 3 min readDon't Pick the Field That Pays the Most: How to Choose Your Freelance FieldNo freelance field guarantees success or income. Three scenarios that explain why choosing on income alone fails, and what to base your decision on instead.
ArticleStrategy · 3 min readYou Need Clarity More Than More Resources: How to Learn Without Getting LostWe used to struggle to find information; now we struggle with how much of it there is. Why learning turns into a loop, and how to get out with a clear path.
ArticleBusiness · 3 min readNo One Is Above Failure: How We Should See a Business That StumblesA founder's setback is no reason to gloat. What my own successful and failed ventures taught me about loss in entrepreneurship.
ArticleStrategy · 3 min readHow to Get the Most Out of Any Event You AttendGoing to a big event for the first time? Don't just wander the booths, take a few photos and leave. Decide what you want to walk out with, and here's how.
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