A cupping and ruqyah specialist with more than 15 years of experience, offering his services with an approach that combines experience and specialization.
The challenge.
Despite having over 15 years of experience in Islamic Ruqyah and 12 years in cupping therapy (Hijama), Sheikh Ahmed’s expertise was not reflected in his digital presence due to the lack of a clear digital identity and an active presence on social media platforms.
The diagnosis.
Through an analysis of Sheikh Ahmed’s current situation, market and competitor research, and an evaluation of his strengths and available opportunities, the key challenges that needed to be addressed to establish his personal brand and build a strong digital presence reflecting his expertise and helping him reach his target audience were identified. These challenges fell into three main areas:
The strategy.
Based on the analysis, we set a strategy to turn years of experience into a strong digital presence and give Sheikh Ahmed a clear position in the market, through:
- 1Building the personal brand and defining positioning and competitive advantage.
- 2Establishing the digital presence and identity across social platforms.
- 3Preparing the content strategy and marketing plan, and overseeing execution.
Execution — and my role in it.
Throughout the engagement, my role was to lead the strategic and marketing side of the business by:
- Analyzing the business, market and competitors to find growth opportunities.
- Building the vision, marketing strategy and execution plan.
- Consulting, training and building the sales and booking system.
- Directing content and identity, and overseeing performance and improvement.
The proof.
The problem was never a lack of expertise — it was the lack of a digital presence able to showcase it to the right audience. With a clear identity and a consistent content strategy, Sheikh Ahmed went from an expert relying on traditional methods to a leading name in his field.